There was actually a time when Tom Brevoort cared about Marvel continuity?
As plenty of comics readers may know, Marvel editor Tom Brevoort is one of the worst, most contemptuous of their modern staff today, showing no concern over how far they've fallen in terms of artistic consistency. Well, I found the following post from the Life of Reilly blog, covering the history of the infamous Spider-Man Clone Saga, suggesting he took a surprisingly different approach 3 decades ago. The statements were originally provided by writer Glenn Greenberg:
Mark and I would discuss this stuff a lot, sometimes in the presence of my boss, Tom Brevoort. I recall that Tom B., who's always placed great value on Marvel continuity and has always tried not to blatantly disregard it, kind of shook his head and shrugged his shoulders in our discussions. As I remember it, Brevoort didn't think Norman's return could ever possibly work anyway, at least from a continuity standpoint, so any efforts to make it work with the rest of Spider-Man's history was ultimately a futile effort. Brevoort felt that there was just no way that Norman could have been alive all that time, considering all that happened in the world of Spider-Man since his apparent death. Tom B. felt that if Norman could manipulate Spider-Man's life from afar, for so long, to such an extent, then so much of what had occurred in the books over the years would never have happened, or would have happened very differently. So Brevoort's attitude was to just go with the flow and forge ahead and not get too bogged down in the background details, because there was simply no way that we'd ever be able to address and fix every continuity conundrum raised by Norman's return.If Brevoort was respectable of continuity then, it's definitely stupefying how different he's become ever since. Less than a decade after one of the sloppiest stories ever written that forced the 4-5 series of the times to be joined together telling its saga in what could be more or less described as an editorial mandate - a very poor way to handle such matters - Brevoort changed considerably, as his subsequent work on stories like Avengers: Disassembled hints. Why did he change, some could wonder? Could it be Joe Quesada and Bill Jemas convinced him it was entirely worth setting inconsistencies and distortions in motion, along with contrived and forced retcons that hurt Scarlet Witch, and Mary Jane Watson and Gwen Stacy by extension? After all, that's what Avengers: Disassembled could be described as to boot, and Brevoort was a leading editor on titles related to Avengers for many years, and later set about forcing storylines onto them where the heroes would end up fighting each other.
Brevoort's attitude was certainly justified, and there was another major reason why: None of the core writers had extensive, encyclopedic knowledge of every facet of Spider-Man's history, and they weren't about to go back and start rereading every single Spider-Man story ever published from AMAZING SPIDER-MAN #122 to the present. Besides, realistically speaking, how much of this background information would ever make it into print in the comics, anyway? The worst thing we could do as storytellers would be to get to the final chapter of the clone saga and bog it down in a long series of flashbacks explaining everything Norman did since his apparent death, and how it all worked with the concurrent events in Spider-Man's life. By being so slavish to continuity, we would end up stopping the main, present-day story dead in its tracks. And no one wanted that. But still, there were so many nagging questions that needed to be addressed! Hell, there was enough material to fill a whole separate book! But now I'm getting ahead of myself… ]
This could also explain why, in the past decade, there were writers who said "continuity is the devil", but I guess the tug of money explains by extension why they never argued whether Marvel/DC should come to an end and creator-owned comics pick up from where the majors left off. Or at least why they should move away from heavy handed leftist ideologies. So of course, just when there could've been a decent ending for both publishers in the early 2000s, they had to ruin everything by prolonging their descent into awfulness. And Brevoort was but one of the leading figures responsible for their downfall, as he abandoned his original standings for the sake of their worst directions ever since.
Labels: bad editors, history, marvel comics, misogyny and racism, msm propaganda, Spider-Man, violence, women of marvel


